Loyalty Programmes

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dc.contributor.advisorAmit Sharma
dc.contributor.authorAmit Sharma
dc.date.accessioned2023-12-15T17:23:42Z
dc.date.available2023-12-15T17:23:42Z
dc.date.issued1999
dc.format.extent82p.
dc.identifier.other00422
dc.identifier.other00423
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4672
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199701
dc.subjectdirect marketing
dc.subjectloyalty programes
dc.subjectrole
dc.subjectunderstanding
dc.subjectelements of loyalty
dc.subjectalternative approach
dc.subjectlifetime value
dc.subjectmeasurement
dc.subjectplanning a prograamme
dc.subjectbudgeting
dc.subjectinfluences on direct marketing strategy
dc.subjectcases
dc.subjectsuper value programme
dc.subjectfirst citizen club
dc.subjectAir India flying return programme
dc.titleLoyalty Programmes
dc.typeThesis
dcterms.identifier658.87 SHA
dcterms.subjectApollow Tyers
dcterms.subjectShoppers Stop
dcterms.subjectIndian Airlines

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