A study on the customer based brand equity and estimation of customer based brand equity for formal men's apparel in India
dc.contributor.advisor | Kallol Das | |
dc.contributor.author | Nayak, Amit S. | |
dc.date.accessioned | 2024-01-04T17:17:29Z | |
dc.date.available | 2024-01-04T17:17:29Z | |
dc.date.issued | 2011 | |
dc.format.extent | 70p. | |
dc.identifier.other | 003178 | |
dc.identifier.other | 003179 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5735 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2009005 | |
dc.title | A study on the customer based brand equity and estimation of customer based brand equity for formal men's apparel in India | |
dc.type | Thesis | |
dcterms.identifier | 658.827 NAY |
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