Identifying the outlook of the indian online consumer towards intrusive advertising in the attention economy
| dc.contributor.advisor | Rohit Trivedi | |
| dc.contributor.author | Bagga, Saarini | |
| dc.date.accessioned | 2024-01-04T17:19:07Z | |
| dc.date.available | 2024-01-04T17:19:07Z | |
| dc.date.issued | 2015 | |
| dc.format.extent | 81p. | |
| dc.identifier.other | 3797 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6266 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG20130120139 | |
| dc.title | Identifying the outlook of the indian online consumer towards intrusive advertising in the attention economy | |
| dc.type | Thesis | |
| dcterms.identifier | 659.13 BAG |
Files
Original bundle
1 - 1 of 1