Transparency matters: Psychological ownership and trust as mediators of explainable artificial intelligence effectiveness

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1189_Transparency Matters by Suresh Malodia.pdf (545.1 KB)

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2026

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Wiley

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Malodia, S., Shukla, Y., Sharma, K., & Bilgihan, A. (2026). Transparency matters: Psychological ownership and trust as mediators of explainable artificial intelligence effectiveness. Psychology & Marketing. https://doi.org/10.1002/mar.70129

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https://ir.mica.ac.in//handle/123456789/10532

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