Creative media planning for television Britannia 50-50 : a case study

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorRicha Saran
dc.date.accessioned2023-12-15T17:23:54Z
dc.date.available2023-12-15T17:23:54Z
dc.date.issued2000
dc.format.extent66p
dc.identifier.other00664
dc.identifier.other00665
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4772
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98040
dc.subjectmedia planning
dc.subjectcreative media planning
dc.subjectusage
dc.subjectjustification
dc.subjectdifferent in usage
dc.subjectrecall of brands
dc.titleCreative media planning for television Britannia 50-50 : a case study
dc.typeThesis
dcterms.identifier659.111 SAR
dcterms.subjectBritannia Industries Ltd.
dcterms.subjectBritannia 50-50

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