Event marketing - its potential as an efficient tool for brand image building
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Date
1998
Authors
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
Description
Keywords
client servicing, event marketing, brand awareness, direct indirect event, sponsorship, lifestyle marketing, scope of events, evaluation of events, monitoring measurements of evnets, Olympics, Godrej Miss World 1996, Hands Across America, Wills World Cup