Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view

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dc.contributor.authorKumar, V.
dc.contributor.authorGupta, Shaphali
dc.date.accessioned2024-12-06T10:31:33Z
dc.date.available2024-12-06T10:31:33Z
dc.date.issued2024
dc.identifier.citationKumar, V., Ranjan, B., & Gupta, S. (2024). Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view. Journal of Business Research, 188, https://doi.org/10.1016/j.jbusres.2024.115114
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9165
dc.language.isoen
dc.publisherElsevier
dc.titleTracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
dc.typeArticle

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