Experiential marketing : traits and relationship with product offerings in the Indian market
| dc.contributor.advisor | Anita Basalingappa | |
| dc.contributor.author | Kurup, Kavita Balakrishna | |
| dc.date.accessioned | 2024-01-04T17:17:28Z | |
| dc.date.available | 2024-01-04T17:17:28Z | |
| dc.date.issued | 2011 | |
| dc.identifier.other | 003208 | |
| dc.identifier.other | 003209 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5725 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2009021 | |
| dc.title | Experiential marketing : traits and relationship with product offerings in the Indian market | |
| dc.type | Thesis | |
| dcterms.identifier | 658.838 KUR |
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