Navigating Generation Y for effective mobile marketing in India: A conceptual framework by Varsha Jain and Saumya Pant

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dc.contributor.authorJain, Varsha
dc.contributor.authorPant, Saumya
dc.date.accessioned2024-01-21T17:56:09Z
dc.date.available2024-01-21T17:56:09Z
dc.date.issued2012
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6888
dc.language.isoen_US
dc.publisherInternational Journal of Mobile Marketing
dc.sourceInternational Journal of Mobile Marketing
dc.titleNavigating Generation Y for effective mobile marketing in India: A conceptual framework by Varsha Jain and Saumya Pant
dc.typeArticle

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