Enhancing user engagement on destination brand Facebook pages

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dc.contributor.authorJain, Varsha
dc.date.accessioned2025-07-04T09:45:25Z
dc.date.available2025-07-04T09:45:25Z
dc.date.issued2024
dc.identifier.citationYouness, C., Assaf, C., Valette-Florence, P. & Jain, V. (2024). Enhancing user engagement on destination brand Facebook pages. In V. Jeseo., & J. Parajuli. (Eds.), Marketing in a Multicultural and Vibrant World. AMSWMC 2024. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 99-112). Springer. https://doi.org/10.1007/978-3-031-80904-0_10
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10231
dc.language.isoen
dc.publisherSpringer
dc.titleEnhancing user engagement on destination brand Facebook pages
dc.typeOther

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