Exploring brand : person relationships

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorVidya Venugopalan
dc.date.accessioned2023-12-15T17:24:05Z
dc.date.available2023-12-15T17:24:05Z
dc.date.issued2001
dc.identifier.other00875
dc.identifier.other00876
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4844
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99054
dc.subjectrelationship marketing
dc.subjectconsumers goals
dc.subjectinfluence on consumption
dc.subjectlinks between the consumers' self-relevant product meanings and personal goals
dc.titleExploring brand : person relationships
dc.typeThesis
dcterms.identifier658.827 VEN

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