Role of communication in strengthening brand relationship by Deval Kartik
dc.contributor.author | Kartik, Deval | |
dc.date.accessioned | 2024-01-21T18:24:41Z | |
dc.date.available | 2024-01-21T18:24:41Z | |
dc.date.issued | 2004 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7393 | |
dc.language.iso | en_US | |
dc.publisher | Excel Books, New Delhi | |
dc.source | Building brands strategies in the Indian market edited by Tapan K. Panda, 2004 | |
dc.title | Role of communication in strengthening brand relationship by Deval Kartik | |
dc.type | Book chapter |