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Item From Artificial Intelligence to Real Love: How an AI App Is Making Love Work(https://startuporiginals.in/, 2025-07-29)As Dr Varsha puts it across direct but in truth, “The biggest dream everyone truly ever dared to have, is finding real, ever lasting love?” Is it just a fantasy? What if you could make it happen, right here, right now? That’s the promise at the heart of downloading Supercouple, as Shankar the cofounder puts it as an app that believes love gets real when you’re brave enough to show up for it. He believes it as a social movement in place to change things for good. Let’s discover further. Does dreaming big like this really change our reality? Can chasing the most ambitious goals, like solving the mystery of true connection, fuel us in ways nothing else can? Absolutely says Dr Jateen. “Love, after all, is a force of nature, wild, unpredictable, sometimes overwhelming, but always transformative. It’s the forbidden fruit we taste as children, its meaning shaped and reshaped by generations before us. Millennials accepted love as a fact of life, often caught between cultural expectations and their own search for meaning. Gen Z, meanwhile, has turned the drama of love into an art form, if it’s a drama, why not play along?” says Dr Jateen. But how should we believe all this? What’s really happening beneath the surface? Love isn’t some magic bestowed from an app. It’s pure surrender. It’s the willingness to give, and to be vulnerable, to show up for someone. And when we truly understand love, it’s true that it changes us at our core. It’s not just about the relationship itself, it’s about how we show up in every part of our lives. When you’re in love, you’re not just experiencing it, you’re setting new expectations for yourself and for the world around you. The resilience, the drive, the courage you find in love spills over into your work, your ambitions, your dreams.Item Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth(Springer, 2025) Trivedi, RushabhItem Sustainable luxury brands strategies for base of the pyramid wellbeing(Springer, 2025) Jain, VarshaItem Customer relationship management in the digital age(Routledge, 2025) Jain, VarshaItem Leveraging the role of social media platform data in enhancing the effect of cause-related marketing(Taylor & Francis Ltd., 2025) Gupta, ShaphaliItem Customer centric support services in the digitalage: The next frontier of competitive advantage by Varsha Jain & Anupama Ambika(Palgrave Macmillan, 2024) Jain, Varsha; Ambika, AnupamaItem The role of the media in the construction of reality: politics of inclusion and exclusion(Cambridge Scholars Publishing, 2018) Bhatia, Kiran; Chakravarty, Devpriya; Khanna, KarmanItem The future of higher education in ethical metaverse: Co-existing in virtually enhanced physical reality(Palgrave Macmillan, 2023) Pathak-Shelat, Manisha; Mehta, BhaktiItem Equity and inclusion of women in top Indian organisations: Imperatives for leadership towards a responsible world(Springer, 2025) Gaur, ShubhraItem Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: An evidence-based approach(Electronic Commerce Research, 2025) Salunke, Parth; Jain, Varsha; Mishra, TatsitaItem ‘Hard choices lead to the biggest rewards’(Ahmedabad Mirror, p.05, 2025-04-12)Vice President of Marketing for Lego Retail in the UK, Shweta Munshi, on Friday urged graduating MICA students to take the “butterfly in the stomach” test when making decisions. She encouraged them to welcome leaps into the unknown and push through obstacles. Courage to choose discomfort “Most times, the hard choices, ones that make your stomach twist with fear, lead to the biggest rewards,” she told the graduating MICAns. “The ‘Safe’ path looks tempting, but it’s actually the riskiest option because it will stall your learning.” “So go ahead, take those leaps. A marketing tagline of my generation says it best — Mountain Dew - ‘Darr ke aage jeet hai,’” she added.Item Developing the framework to understand the process of artificial intelligence-empowered gamification in global firms(World Scientific Publishing Co. Pvt. Ltd., 2025) Roy, Gourav; Jain, VarshaItem Climate change and sustainable infrastructure financing(Bloomsbury Publishing India Pvt. Ltd, 2025) Ghosh, Rejakshi; Panda, RasanandaItem Marketing in the digital age: Navigating disruptions and embracing innovations, Book of abstracts(Allied Publications Pvt. Ltd., 2025) Jain, Varsha; Karamchandani, AmitItem Global perspectives on youth and the digital environment: Learnings from majority World countries(Springer, 2025) Pathak-Shelat, ManishaItem Qualitative research for a digital world: A practical guide(Sage Publications Ltd., 2024) Jain, Varsha; Sharma, HimaniItem The case for data as a new common good: The example of water(Routledge, 2024) Deshmukh, JayaItem Health system governance: Making health-care systems more accessible and sustainable(Routledge, 2024) Ramani, K.V.Item ESG maturity mapping: Sustainability in legacy, new age, and start-up organizations(Routledge, 2024) Thakur, SukaranItem Technology-enabled self-governing models for the digital World(Routledge, 2024) Menon, Sandeep