Utilizing sports for corporate brand management : an exploration into corporate-sport associations beyond sponsorship

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorVohra, Ankit
dc.date.accessioned2023-12-15T17:25:09Z
dc.date.available2023-12-15T17:25:09Z
dc.date.issued2006
dc.format.extentix, 34p.
dc.identifier.other001877
dc.identifier.other001878
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5181
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200410
dc.titleUtilizing sports for corporate brand management : an exploration into corporate-sport associations beyond sponsorship
dc.typeThesis
dcterms.identifier658.82 VOH

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