Positioning the consumer durable retail outlet : a study conducted for 5 multi-brand retail outlets in the city of Indore

dc.contributor.advisorP. K. Sinha
dc.contributor.authorRaashi Hasija
dc.date.accessioned2023-12-15T17:23:54Z
dc.date.available2023-12-15T17:23:54Z
dc.date.issued2000
dc.format.extent67p.
dc.identifier.other00658
dc.identifier.other00659
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4768
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98037
dc.subjectretailing scenario
dc.subjectinterview of store owners
dc.subjectkey objectives
dc.subjectpositioning strategies
dc.subjectstore attributes
dc.subjectpotential and current customers
dc.subjectcustomer-salesman interactions
dc.titlePositioning the consumer durable retail outlet : a study conducted for 5 multi-brand retail outlets in the city of Indore
dc.typeThesis
dcterms.identifier658.87 HAS

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