Positioning the consumer durable retail outlet : a study conducted for 5 multi-brand retail outlets in the city of Indore
| dc.contributor.advisor | P. K. Sinha | |
| dc.contributor.author | Raashi Hasija | |
| dc.date.accessioned | 2023-12-15T17:23:54Z | |
| dc.date.available | 2023-12-15T17:23:54Z | |
| dc.date.issued | 2000 | |
| dc.format.extent | 67p. | |
| dc.identifier.other | 00658 | |
| dc.identifier.other | 00659 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4768 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG98037 | |
| dc.subject | retailing scenario | |
| dc.subject | interview of store owners | |
| dc.subject | key objectives | |
| dc.subject | positioning strategies | |
| dc.subject | store attributes | |
| dc.subject | potential and current customers | |
| dc.subject | customer-salesman interactions | |
| dc.title | Positioning the consumer durable retail outlet : a study conducted for 5 multi-brand retail outlets in the city of Indore | |
| dc.type | Thesis | |
| dcterms.identifier | 658.87 HAS |
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