Sustainable luxury brands strategies for base of the pyramid wellbeing

Simple item page
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-08-18T14:27:14Z
dc.date.available2025-08-18T14:27:14Z
dc.date.issued2025
dc.identifier.citationBansal, A., & Jain, V. (2025). Sustainable luxury brands strategies for base of the pyramid wellbeing. In R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 153-169). Springer. https://doi.org/10.1007/978-981-96-7105-2_8
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10262
dc.language.isoen
dc.publisherSpringer
dc.titleSustainable luxury brands strategies for base of the pyramid wellbeing
dc.typeBook chapter

Files

Collections

Books/Book Chapters