Linking sales to media exposures (Applying Neural Network): sales forecasting using Neural Network

Simple item page
dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorP. M. S. Ramakrishna
dc.date.accessioned2023-12-15T17:23:53Z
dc.date.available2023-12-15T17:23:53Z
dc.date.issued2000
dc.identifier.other00642
dc.identifier.other00643
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4760
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98029
dc.subjectmedia organization
dc.subjectmedia channels
dc.subjectimpact
dc.subjectsales
dc.subjectreach
dc.subjectad more effective in print
dc.subjectFMCG
dc.titleLinking sales to media exposures (Applying Neural Network): sales forecasting using Neural Network
dc.typeThesis
dcterms.identifier658.8101 RAM

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
98029.pdf
Size:
47.28 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis