The influence of gender in pester power and its influence on buying decisions in the household

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dc.contributor.advisorAtul Tandan
dc.contributor.authorTalwar, Manisha
dc.date.accessioned2023-12-15T17:24:20Z
dc.date.available2023-12-15T17:24:20Z
dc.date.issued2003
dc.format.extent63p.
dc.identifier.other001183
dc.identifier.other001184
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4940
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2001029
dc.subjectchildren's influence
dc.subjectpurchase decision
dc.subjectkid models
dc.subjectadvertising
dc.subjectpersonal consumption
dc.subjectfamily consumption
dc.subjectclient service
dc.titleThe influence of gender in pester power and its influence on buying decisions in the household
dc.typeThesis
dcterms.identifier658.8342 TAL

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