1. FPM Video Marketing / 2.Hopper
| dc.contributor.author | Jain, Ashi | |
| dc.contributor.author | Subramanian, Rama | |
| dc.contributor.author | Ramu, Riy | |
| dc.date.accessioned | 2024-09-09T10:19:07Z | |
| dc.date.available | 2024-09-09T10:19:07Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication. | |
| dc.identifier.other | PGDM Batch 2023-25 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/8367 | |
| dc.language.iso | en | |
| dc.publisher | MICA | |
| dc.relation.ispartofseries | Team Triumvirate | |
| dc.subject | video marketing campaign | |
| dc.subject | service marketing | |
| dc.title | 1. FPM Video Marketing / 2.Hopper |