MI Impact

Permanent URI for this collection

http://ir.mica.ac.in/handle/123456789/5658

Rural and Urabn Immerson reports prepared by students

Browse

Now showing 1 - 20 of 69

Seventh Convocation 2002 (Envelop)
(Mudra Institute of Communications, Ahmedabad (MICA), 2002)
Ahmedabad City Police
(MICA, 2019) Garg, Aditi; Gambhir, Bharat; Veer, Karam; Prasad, Kshitij
The project involves a lot of stakeholders hence the primary objective was to identify stakeholders and target such stakeholders who have high impact and high involvement. In stages other stakeholders were covered in stages to not only provide corrective but also preventive solution. The nature of the project prevented the group from targeting all stakeholders at once rather a more trickling approach was used to come to a solution. Based on the guidelines given by the client the project did not include instances of domestic violence in the intervention points identified. An Overview The intervention suggestions though are based on qualitative and quantitative study of a single geographic location, jurisdiction area of satellite police station, yet can be generalized to the entire city of Ahmedabad. The team has relied heavily on evolving technology to come with solutions. The project is limited to safety of women in Ahmedabad at public places and does not include domestic violence against women as per the brief given by the client. The are under the project is Satellite police station and specifically the SHE team. The team did identify mind set change as an important aspect to improve safety, but since it is a continuous process the team could not achieve desired result.
Urban Commons
(MICA, 2019) Dengri, Ananya; Thanekar, Jui; Chaturvedi, Krishanu
• To create awareness about the use and practices around commons, it is essential to understand the nuances of the cultural practices, beliefs and understandings of the community residing in the area surrounding the commons , the daily users , the occasional users and the cultural historians and the government stakeholders involved. • To create awareness and to understand the right practices around commons amongst the youth we have chosen the social media platform, an Instagram handle with the name of Urban Commons would be created. • This would help interact with the youth and help propagate the right understanding and use of several commons around them in and around Ahmedabad city.
Digit: Msewa
(MICA, 2022)
mSewa is an application that has tried to make government services more accessible to the public at large through digital empowerment. The Urban Local Bodies (ULB) Employees and the users are the two major stakeholder groups apart from other stakeholders such as the government, policy planners, administrators, data researchers and public at large who will benefit from the platform that is developed. mSewa works with internal/ external stakeholders to identify pivotal problems and build a narrative with critical stakeholders across the industry. Some challenges include access to the internet, Driving citizen participation, markets unable to reach underserved citizens, and including academicians and other nonprofit actors in the product council. The current plan is to generate qualitative and quantitative evidence, including citizen-driven report cards, RCT’s, and building feedback loops on better quality information and citizen performance benchmarking. E-Gov is a facilitator who brings the Samaj, Sarkaar, and Bazaar together through its solutions such as DIGIT and mSewa. Sewa has made governance more transparent as it gives citizens a common platform for paying the relevant ULB taxes, which they had to do physically at different government departments. It used to cause red-tapism, leading to delays in complaint resolution and lower tax income to the exchequer.
Re-Branding DusDishaa as a Heritage Tourism Organization
(MICA, 2021) Mahajan, Atin; Srikanthan, Aditya; Arora, Madhavi; Samuel, Noble; Jain, Shashwat; Krishna, Yashasvi
Dus Dishaa aims to reposition itself as a heritage explorer to appeal to a broader audience, especially the youth. The pandemic has highly impacted the business of Dus Dishaa, and it does not generate revenue during the off-season period. Dus Dishaa’s social presence currently does not translate to offline results, and footfall is not seen accordingly. Repositioning the organization’s image as ‘heritage explorer’ from just a heritage walk tour organizers by organizing on-ground events will increase the consumer engagement thus resulting in an increase in the brand awareness and thereby translating to increase in consumer outreach. Dus Dishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. Changing customer perception about the organization from being seen as a tour guide company to being perceived as a Heritage Enthusiast facilitator.
Re-strategizing marketing and communication for social media marketing of City Tantra & Shehernama
(MICA, 2021) Agarwal, Gaurangi; Shetty, Sharanya; Gawaskar, Shivani; Sen, Snehaditya; Vempati, Sruthi; Joseph, Tanya
As a group of marketing students from varying backgrounds and professional experience, Drishti’s objective of using media and arts to drive awareness and action about various issues at the grassroots appealed to us. We felt captivated by the cause, and we felt like we could use our knowledge and skills to make a positive difference to the organisation. Shehernama and Citytantra are flagship programmes of Drishti, which is based in Ahmedabad. Shaharnama, an initiative involving community artists from Ahmedabad, works on reinstating this city’s values of peace, harmony, diversity, and tolerance. CityTantra works on strengthening local governance for women through community media led by the youth. The programme trains young people to be feminist leaders and bridge the gap between their community and local governance. To facilitate these efforts and cover the various costs involved, CityTantra is looking to eventually raise funds by bringing to light, the problems faced by the women community in Ahmedabad and motivating the donors through the work the fellows and the fellowship does.
Conceptualization of a Financial aid & Financial literacy portal to connect those in need of help with those who want to help
(MICA, 2021) Kasera, Aishwarya; Caleb, David; Gaidhane, Lola; Arora, Rhea; Jha, Sakshi; Mittal, Yashashwani
To find solutions to some of the toughest marketing challenges today Bright Angles Consulting has designed market research led innovative tools and techniques. These tools help their clients find meaningful insights and actionable solutions to grow their business. The founder, Nisha Sampath, is an alumnus of MICA, who with her specialization in Market Research has an immense interest to pursue consumer insight in the digital space, and in the context of changing technologies. This led her and Vineeta to use their platform to drive change in society via a non-profit app that helps get finance in the right and deserving hands. Bright Angels Consulting aims to create a platform that provides migrant workers and domestic help technical knowledge and aid required to enable them financially. Currently, it is at the ideation stage and needs to be developed before a formal launch. The project requires market research and customer insights to develop the final platform.
Helping Bisleri ‘Fight The Fakes’
(MICA, 2021) Joshi, Abhishek; Sen, Kasturi; Pandey , Neha; Chawla, Saumitra; Garg, Shashwat; Bhattacharya, Shayri; Basalingappa, Anita; Roy, Rimjhim
82.5 communications is a specialist agency that has been branded as an India-specific creative agency from WPP’s Ogilvy. Headquartered in Mumbai, it has its presence across major cities in India like Kolkata, New Delhi, and Bengaluru. The agency primarily caters to Indian companies, start-ups, and entrepreneurs. The specialized agency aims to fill a critical gap in the creative services market. 82.5 Communications is designed to assist developing Indian enterprises, entrepreneurs, and brands, as well as MNCs, looking to 'Indianize' their brands and connect with Indian audiences. 90% of the client mix is India-first clients. It functions as an open platform model. As a small outfit, it keeps brand custodianship, strategy, and content expertise in-house, while working with partners to offer allied services in media, social, PR, retail, and activation.
Dus Dishaa’s
(MICA, 2021) T R, Raghuveer; Narang, Rhea; Agarwal, Tanya; Kukreja, Uditi; Suba, Vandan; B, Vikash; Malodia, Suresh; Gupta, Kavita
DusDishaa is a venture based in Prayagraj which provides fascinating experiences around the city through heritage walks, tours and excursions, local and traditional cuisine experiences. They also engage with local art forms, artists, and memorabilia while promoting heritage appreciation. Dr Kavita Gupta, the founder, wears many hats and loves exploring Allahabad with both the locals and tourists to understand the multi layers of the city. She is presently an Associate Professor at Rishihood University, Sonipat and a heritage entrepreneur. She has shared her enthusiasm with students through education at several institutions like the Entrepreneurship Development Institute Gandhinagar, GBPSSI at Allahabad University and Banaras Hindu University. Through Dus Dishaa, Kavita hopes to foster culture and heritage appreciation through rooted tours.
Shreyas foundation: Vocational training & life skills for destitute children
(MICA, 2018) Rajpurohit, Kuldeep; Fatehpuria, Mallika; Khan, Mohammad Salman; Darbar, Zubin
As the name suggests, Urban Impact Project, it was important to have a project where we made an impact on stakeholders in an ecosystem that was part of the urban jungle. Shreyas Foundation is a very notable organization that works towards fostering destitute children, nurturing them towards a healthy lifestyle and preparing them to step out in the real world. Keeping the above in mind and the close connection that MICA has with Shreyas Foundation, it presented us with a great opportunity to work with the children and make an impact that goes beyond numbers, reach and impression. Keeping in mind the long-term impact that the project holds, it becomes extremely relevant and important to work in sync with the client and achieve the best possible results. Vocational training & Life skills for destitute children is the problem statement presented to the team for which our client is Shreyas Foundation. The problem has been identified through both primary and secondary data. We looked at global issues and organizations working towards the same cause and tried to have a better understanding of the project. Besides that, the meeting with the client also provided helpful insights into the problem areas and scope of the project.
MICAVAANI-Radio based education
(MICA, 2018) Pandey, Garima; Goyal, Anubhav; Narang, Samartha
MICAVaani is the community radio station of Mudra Institute of Communications, Ahmedabad (MICA) was established in 2005. It uses the frequency 90.4 FM to reach out to surrounding villages that lie within a 7 km of the radius of its campus, viz., Shela, Ghuma, Kaneti, and Telav. Since its inception, the station has strived to create meaningful programs for the people of these communities in accordance with their needs and demands, and also tried to bring about social change in their behavior and attitude. Over the several years since its inception, MICAVaani has developed meaningful content coveringareas like health and nutrition, travel, moral-based stories, radio dramas, films,books, poetry, etc. All our efforts have placed radio at the core to help in listeners' overall development. This paper outlines the work and efforts of the TRIVANI team from MICA to expand the listenership of MICAVaani and how we can leverage radio based education to reduce the number of dropouts from Telav Primary School after 10th standard and also to make students aware of the various opportunities that are open to them after completion of Higher Secondary Education.
MIVIK fabrics and antiques private limited
(MICA, 2018) Gupta, Madhur; Daigavane, Ruchi; Abhishek, Shubhendu; Siddharth M.
MIVIK is an amalgamation of Indian ethnic wear that is representative of India’s tradition and of the country that is moving towards inclusive fashion trends from around the world. At MIVIK, customization goes hand in hand with designing, and they provide solutions that lead to unique outfits for its customers. Mivik Fabrics and Antiques Private Limited was started by Gaurav and Neha, after operating for around 10 years from home. They thought of starting their own business and MIVIK’s was born in Ahmedabad city of Gujrat. They have deployed various means to form a ground in Ahmedabad. MIVIK started on 18th August, 2019 and since then has been catering to customers from Pune, The clients’ felt that despite having a very learned and talented designer (Neha herself), they were unable to attract enough customers of their desired group who would indulge in premium clothing, and the ones who came were interested in the lower cost clothing range. They wanted to make their brand MIVIK premium and create brand awareness of the likes of other established players in the country. Naturally, MIVIK is also interested in increasing its annual revenue and scaling their brand.
1. FPM Video Marketing / 2.Hopper
(MICA, 2018) Jain, Ashi; Subramanian, Rama; Ramu, Riy
Hopper is a micro-mobility service to be introduced in the city of Mumbai aiming to provide the last mile commute solution to its consumers. It provides dockless service to the consumers employing e-bikes primarily aiming at metro stations within a radius of 5 kms who are charged on a per-hour basis. This is achieved through an app where the availability of bikes are shown as well as helps users to start the bike by providing a unique code. The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level interdisciplinary programme. Through this programme, MICA aims to encourage both fundamental and applied research in the communication and marketing domain. It aims to Integrate understanding of different theoretical perspectives in the disciplines of communication and marketing and develop a holistic understanding of this area by making significant intellectual contributions to the body of knowledge in the field of communication and marketing. The selection criteria to the Programme is based on the performance in the FPM Admission Test, consistent academic performance from 10+2 onwards and professional work/research experience in media and communication.
Ceating awareness and educating people about menstruation through ‘menstrupedia
(MICA, 2018) Chitra, Sruthi; Chhatwal, Tanya; Goel, Vanshaj
The project’s core requirement is to improve the effectiveness of Menstrupedia. We further broke this rather large issue into smaller and sizable chunks to work on. In order to further understand it better, the team had conducted exploratory interview with the client and conducted secondary research in order to have a better understanding about the project. For the live project of Urban Impact Project 2019, we were given Menstrupedia as our client. Menstrupedia is a comic book which aims to provide education about periods to girls in the age group of 9-14 years. Menstrupedia is a friendly guide to periods which helps girls and women to stay healthy and active during their periods. Menstrupedia’s mission is to deliver informative and entertaining content through different media. Menstrupedia is a small but definitive step to shatter the myths and misunderstandings surrounding menstruation for ages. The book is Used by more than 7500 schools, 270 NGOs and 1.2 Million girls across India. Used in 18 different countries.
SEWA Bazaar
(MICA, 2018) Agarwal, Mayank; Tiwari, Namrata; Goswami , Piyush
The requirements of this project did require us to understand the way of the functioning of the SEWA model, the impact of SEWA on the millions of micro-entrepreneurs associated with it, and also the way in which the sourcing of the materials and the processing was done. This was an extensive task for which we decided to go with both Primary and Secondary sources of research. But before heading into the research, we decided upon the objectives and the sections that we were looking to cover. These included social media and web presence so that we could work on the strategy documents for both of them. Then the current business model to get a better grasp of things was actually working in SEWA. Also, the variety of work that was being produced at SEWA and how it was sold and marketed.
Identifying creativity and potential of innovation among underprivileged children
(MICA, 2018) Vijaywargi, Dimple; Tiwary, Shweta; Abraham, Mathew
This paper outlines the work and efforts of the SARJANA team from MICA to promote creativity and innovation among underprivileged children. It briefs how creativity and innovation can serve as a bridge for the underprivileged children to overcome the challenges they experience in their daily life. The paper explains the framework developed by the team to help children exercise their creativity to provide innovative solutions for the problems they face, the innovations generated as outcome, its valuation and impact on the lives of the children and in the society as a whole. The paper also discusses the future long-term impacts which can be derived out of the project.
Reforming Bihar’s Public Education System
(MICA, 2018) Sarkar, Roopkatha; Basu, Samprit; Shivprasad
20% of the habitation in India has a secondary school. 60% of the schools have less than two teachers each. 76% of the students drop out of school before tenth grade. 27% of 14-18-year old can perform a simple division problem. EdJustice is a unique people’s campaign completely run by volunteers who are deeply involved in the effort to rejuvenate the public education system. Begun and now functional in Bihar, this initiative by Mr. Sanjay Kumar who was a former student and resident of Katihar, Bihar is focused on that region and other neighboring areas. Edjustice’s campaign Bihar Jan Shikha Yatra is aimed at spreading awareness and creating a movement. The People’s campaign is divided into three phases:
Jaipur Rugs
(MICA, 2018) Grover, Aanchal; Verma, Ananta; Kokate, Ketki
Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. It’s purpose is to create beautiful lives for the customers, their families and friends, the artisans who create the products, and the employees. The holy grail of strategy for any firm especially retailers, is to create a store concept and experience that is so different and compelling that it renders competitors irrelevant — and then to implement that concept in such a way that core customers are bonded and the competitors find it hard to copy or react.
Enhancing Effectiveness of Government Initiatives
(MICA, 2018) Ray, Prachi; Keshari, Ankita; Shetty, Nishant
A conference will be held where students, budding entrepreneurs, industry stalwarts and professors of esteemed B-Schools will be invited. An in-depth discussion will be conducted amongst them where industry stalwarts and professors can share their insights on the current start-up scenario in Gujarat. On the other hand the students and aspiring entrepreneurs can share the challenges that they are facing in bringing an idea to life. The main intent is to begin a conversation about the start-up scenario in Gujurat and to put together a means for people to come together and trade ideas and solutions. It is also a great way to make sure that people can network with each other. Veterans can find this conference useful to get a fresher perspective in terms of business. Students and budding entrepreneurs can pitch their ideas and vision to Venture Capitalists and try to seek funding. It’s a win-win situation for all stakeholders involved.
Telav/Shela Village Upliftment
(MICA, 2018) Agarwal, Deepanshu; Upadhyay, Kaushal; Srivastav, Astha
A large amount of garbage is accumulated at the juncture of Sanand Highway (H-947) and Shela road and two other spots on the Shela Road to MICA. The garbage which is accumulated at these places is majorly dumped by the residents of Telav Village. Also, the garbage contains a lot of singleuse plastic and is not segregated which makes the task of removing plastic garbage a lot tougher. In comparison, Shela village does not have such large accumulations of the garbage but they too have the issue of the presence of single-use plastics in the garbage collected from the region as well as no segregation of wet and dry waste by residents.

Browse

Recent Submissions