Study of noticeability, perception and processing of banner ads and e-newsletter amongst employees people

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorPinky Gandhi
dc.date.accessioned2023-12-15T17:23:53Z
dc.date.available2023-12-15T17:23:53Z
dc.date.issued2000
dc.format.extent52p.
dc.identifier.other00650
dc.identifier.other00651
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4764
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98033
dc.subjectbanner ads
dc.subjectstudy noticeability
dc.subjectaffecting factors
dc.subjectperception
dc.subjectnewsletters
dc.subjectprocessing of banner ads and newsletters
dc.titleStudy of noticeability, perception and processing of banner ads and e-newsletter amongst employees people
dc.typeThesis
dcterms.identifier659.19 GAN

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