Reach and exposure distribution estimation model in advertising media

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorNisha M. D'Souza
dc.date.accessioned2023-12-15T17:23:52Z
dc.date.available2023-12-15T17:23:52Z
dc.date.issued2000
dc.format.extent107p.
dc.identifier.other00636
dc.identifier.other00637
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4756
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98026
dc.subjectbasic concepts of reach and frequency
dc.subjectdistribution estimation models
dc.subjectdeveloping model
dc.subjectaccuracy of model
dc.subjectvarious models
dc.titleReach and exposure distribution estimation model in advertising media
dc.typeThesis
dcterms.identifier659.111072 DSO

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