To increase level of awareness of Kaizzen Communications’ clients by creating standard operating procedure
Loading...
Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
During our MI Impact project, we collaborated with Kaizzen Communication to create Standard Operating Procedures (SOP) to enhance their clients' awareness about Environmental, Social, and Governance (ESG) issues. Our objective was to devise a comprehensive strategy enabling Kaizzen Communication to communicate ESG principles to their clients effectively. Our project commenced with extensive discussions and deliberations involving our faculty mentors and client representatives from Kaizzen Communication. These discussions helped us to outline a straightforward approach to address the problem statement and set the stage for our project's execution.
As part of our MI Impact journey, we undertook two immersive experiences. During the first immersion, we delved deep into the issue by constructing an issue tree. This allowed us to systematically analyze the underlying factors contributing to the need for more awareness about ESG among Kaizzen Communication's clients.
Description
MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: Gujarat
Keywords
communication, Corporate Social Responsibility