Stretching the brand : a planned approach to brand extensions

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorAnamika Chopra
dc.date.accessioned2023-12-15T17:24:35Z
dc.date.available2023-12-15T17:24:35Z
dc.date.issued1997
dc.format.extentvi, 77p.
dc.identifier.other52
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5025
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995007
dc.subjectclient servicing
dc.subjectbrand extensions
dc.subjecthow
dc.subjectwhy
dc.subjecteffects of brand extensions
dc.subjectresponsible factors
dc.subjectcase studies
dc.titleStretching the brand : a planned approach to brand extensions
dc.typeThesis
dcterms.identifier658.827 CHO
dcterms.subjectNirma
dcterms.subjectAmul
dcterms.subjectRasna

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