Marketing Strategy For Newly Launched Service to Practice Climate-Smart Agriculture: With International Water Management Institute

Simple item page
dc.contributor.authorSengupta, Abhishek
dc.contributor.authorJha, Aditi
dc.contributor.authorAgarwal, Harshini
dc.contributor.authorShukla, Tanya
dc.contributor.authorMishra, Utkarsh
dc.date.accessioned2025-05-26T10:50:04Z
dc.date.available2025-05-26T10:50:04Z
dc.date.issued2025
dc.descriptionVillage(s): Rajapur, Lokai, Shiv Badhaiya, Bhawaniyapur Ramgarhi ,District: Bahraich State: Uttar Pradesh
dc.description.abstractThe objective of the project was to develop a marketing strategy and create promotional tools for Oorja Development Solutions. The aim was to increase the adoption of their newly launched service that includes soil health testing and the provision of climate-resilient seed varieties for smallholder farmers practicing climate-smart agriculture. Key Insights: ● Awareness and Perception: Farmers are aware of soil testing and climate-resilient seeds, but there is a significant gap in understanding their long-term benefits. Skepticism remains due to previous negative experiences with government-led initiatives. ● Soil and Water Concerns: Farmers reported declining groundwater levels and decreasing soil fertility, but they were hesitant to adopt new methods like soil testing due to satisfactory current yields. ● Competitor Influence: External organizations like the Aga Khan Foundation have built trust among farmers through educational materials and awareness, presenting a challenge in differentiating Oorja’s services. ● Economic Considerations: Farmers' adoption of new methods is driven by immediate economic benefits, with a preference for products that demonstrate tangible short-term results.
dc.description.sponsorshipIWMI & Oorja
dc.identifier.otherGroup- 19, PGDMC Batch 2023-25
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/10180
dc.language.isoen
dc.publisherMICA
dc.subjectclimate-smart agriculture.
dc.subjectMarketing Strategy
dc.subjectDevelopment Solutions
dc.titleMarketing Strategy For Newly Launched Service to Practice Climate-Smart Agriculture: With International Water Management Institute

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
19_RI Project Report - Oorja & IWMI - 19_compressed.pdf
Size:
636.75 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Rural Immersion Projects