Role of content and narrative in Indian political leader'spolitical communication: A narrative paradigm theory approach
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Date
2025
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Sage Publications
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Sharma, P., & Jain, V. (2025). Role of content and narrative in Indian political leader'spolitical communication: A narrative paradigm theory approach. In P. Baines., P., Harris.,D. Hejlova., & C. Panagopoulos (Eds.), The Sage handbook of Political Marketing (pp.300-314). Sage Publications.