Purchase intention for private label brands of FMCG products for generation Z in India using theory of planned behavior

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dc.contributor.advisorSunita Mall
dc.contributor.authorModak, Aniket
dc.date.accessioned2023-12-15T17:23:39Z
dc.date.available2023-12-15T17:23:39Z
dc.date.issued2022
dc.format.extent258p.
dc.identifier.other4081
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4636
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relation20200402008
dc.titlePurchase intention for private label brands of FMCG products for generation Z in India using theory of planned behavior
dc.typeThesis
dcterms.identifier658.854 MOD

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