A study of branding strategies for a no.3 brand in the marketplace : cases from the Indian market

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dc.contributor.advisorVijay Nagrare
dc.contributor.authorBannerjee, Saugato
dc.date.accessioned2024-11-20T08:26:13Z
dc.date.available2024-11-20T08:26:13Z
dc.date.issued1998
dc.format.extent38p.
dc.identifier.other00354
dc.identifier.other00355
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8979
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG199650
dc.subjectclient servicing
dc.subjectbranding strategies
dc.subjectcommunication strategy
dc.subjectcompetitive advantage
dc.subjectrole of advertising
dc.subjectpromotion
dc.subjectdistribution
dc.subjectsegment
dc.subjectfuture growth
dc.subjectcost effecient
dc.titleA study of branding strategies for a no.3 brand in the marketplace : cases from the Indian market
dc.typeThesis
dcterms.dateCopyrighted1996-1998

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