Breaking the brand clutter : a study of competitive advertising in the toilet soaps category

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorP. S. Ramesh Kumar
dc.date.accessioned2023-12-15T17:25:45Z
dc.date.available2023-12-15T17:25:45Z
dc.date.issued1997
dc.format.extentvi, 43p.
dc.identifier.other0086
dc.identifier.other0087
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5314
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199533
dc.subjectHamam
dc.subjectMysore Sandal
dc.subjectLux
dc.subjectLifebuoy
dc.subjectRexona
dc.subjectLe Sancy
dc.subjectLiril
dc.subjectPears
dc.titleBreaking the brand clutter : a study of competitive advertising in the toilet soaps category
dc.typeThesis
dcterms.identifier658.827 KUM

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