Understanding branding mistakes in the Indian automobile sector

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dc.contributor.advisorKallol Das
dc.contributor.authorSudarshan, Sabitha
dc.date.accessioned2024-01-04T17:17:38Z
dc.date.available2024-01-04T17:17:38Z
dc.date.issued2011
dc.identifier.other003362
dc.identifier.other003363
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5826
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009097
dc.titleUnderstanding branding mistakes in the Indian automobile sector
dc.typeThesis
dcterms.identifier658.827 SUD

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