Brand placement in feature films the moviegoers perspective

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorRahul Sethi
dc.date.accessioned2023-12-15T17:23:54Z
dc.date.available2023-12-15T17:23:54Z
dc.date.issued2000
dc.format.extent39p.
dc.identifier.other00660
dc.identifier.other00661
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4769
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98038
dc.subjectbasic effects of in-film advertising
dc.subjectbrand placement
dc.subjectfilm audience
dc.subjectcollege youth
dc.titleBrand placement in feature films the moviegoers perspective
dc.typeThesis
dcterms.identifier658.827 SET

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