Understanding path to mobile phone category : influence of offline and online channels

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dc.contributor.advisorMini Mathur
dc.contributor.authorSeth, Sukanya
dc.date.accessioned2024-01-04T17:18:54Z
dc.date.available2024-01-04T17:18:54Z
dc.date.issued2015
dc.format.extent56p.
dc.identifier.other3755
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6221
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120071
dc.titleUnderstanding path to mobile phone category : influence of offline and online channels
dc.typeThesis
dcterms.identifier658.872 SET

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