Creating A Thorough And Relevant Marketing Plan: Happy Cultures

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dc.contributor.advisorMathur, Mini
dc.contributor.advisorAgarwal, Piyush
dc.contributor.authorKakasaniya, Harsh
dc.contributor.authorDhamecha, Nihir
dc.contributor.authorHolani, Saumya
dc.contributor.authorRawal, Shivansh
dc.date.accessioned2024-01-27T13:40:27Z
dc.date.available2024-01-27T13:40:27Z
dc.date.issued2023-02
dc.descriptionMI IMPACT Immersion report - Team Satrang, Batch - 2022-24
dc.description.abstractAccording to our PSP, which is generating awareness for the brand and its products through various e-commerce platforms and campaigning through digital marketing on various digital and social media platforms. We have started the campaign of #rekindling the cultures. The campaign is live on Instagram. Also, we have made 20+ products live on various e-commerce websites, which are the new upcoming winter collection of Happy Cultures consisting of mufflers and shawls. We have also planned to create and launch new products. We are currently working on marketing, content writing, product development and establishing the brand.
dc.description.sponsorshipHappy Cultures, Prayag Raj, Uttar Pradesh
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7845
dc.language.isoen
dc.publisherMICA
dc.subjectrural crafts and culture
dc.subjectdigital marketing
dc.subjectBrand promote
dc.titleCreating A Thorough And Relevant Marketing Plan: Happy Cultures

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