The effectiveness of FMCG advertising on news channels

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dc.contributor.advisorRavi Dixit
dc.contributor.authorBhatnagar, Anumegha
dc.date.accessioned2024-11-20T08:26:29Z
dc.date.available2024-11-20T08:26:29Z
dc.date.issued2004
dc.format.extent97p.
dc.identifier.other001588
dc.identifier.other001589
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/9099
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationBRM200303
dc.titleThe effectiveness of FMCG advertising on news channels
dc.typeThesis
dcterms.dateCopyrighted2003-2004

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