Wooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore

Simple item page
dc.contributor.authorTrivedi, Jay
dc.contributor.authorDeshmukh, Siddharth
dc.contributor.authorKishore, Amit
dc.date.accessioned2024-01-21T17:56:37Z
dc.date.available2024-01-21T17:56:37Z
dc.date.issued2020
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7040
dc.language.isoen_US
dc.publisherInder Science Publishers
dc.sourceInternational Journal of Electronic Marketing and Retailing
dc.titleWooing the consumer in a six-second commercial: Measuring the efficacy of bumper advertisements on YouTube by Jay Trivedi, Siddharth Deshmukh, & Amit Kishore
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
FP_973.pdf
Size:
248.59 KB
Format:
Adobe Portable Document Format
Download

Collections

Research Articles