Do brand tweets resonate with followers ? : a study of a factors influencing retweeting of brand tweets
| dc.contributor.advisor | Rajneesh Krishna | |
| dc.contributor.author | Parikh, Nikunjkumar Ashwinkumar | |
| dc.date.accessioned | 2024-01-04T17:18:20Z | |
| dc.date.available | 2024-01-04T17:18:20Z | |
| dc.date.issued | 2013 | |
| dc.format.extent | 42p. | |
| dc.identifier.other | 3619 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6078 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2011123 | |
| dc.title | Do brand tweets resonate with followers ? : a study of a factors influencing retweeting of brand tweets | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 PAR |
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