Rural Immersion Programme: Jaipur Rugs
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Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. Headquartered in Jaipur, India, the company’s operations span across 20+ branches, 6 states and 600 villages in India with distribution to over 40 countries with its independent base of over 40,000 artisans. Jaipur Rugs was founded by Nand Kishore Chaudhary in 1978, who started the carpet business with two looms. Over time he moved to Gujarat and the business operations were expanded primarily in tribal regions. Chaudhary moved to Jaipur in 1999, to launch his independent firm called Jaipur Carpets. Jaipur Carpets was converted to Jaipur Rugs Company Pvt. Ltd in 2006. At present Jaipur Rugs has businesses in more than 40 countries.
The marketing department at JR is a relatively new. earlier the company depended on only the organic growth and word of mouth. But with the increase in competition in the rug making industry, the company required a fresh strategy to enhance and spread their business.
Description
Rural Immersion Project – Area: Kanwat, District: Sikar, State: Rajasthan
Keywords
Rural development & problems, study by students