Role of identity and word of mouth in the usage of credit cards among gen Y india

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dc.contributor.advisorAnita Basalingappa
dc.contributor.authorHegde, Akshatha
dc.date.accessioned2024-01-04T17:18:43Z
dc.date.available2024-01-04T17:18:43Z
dc.date.issued2015
dc.format.extent56p.
dc.identifier.other3711
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6176
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120009
dc.titleRole of identity and word of mouth in the usage of credit cards among gen Y india
dc.typeThesis
dcterms.identifier615.19 HEG

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