Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems

Simple item page
dc.contributor.authorJain, Varsha
dc.date.accessioned2025-02-18T13:30:11Z
dc.date.available2025-02-18T13:30:11Z
dc.date.issued2025
dc.identifier.citationSpais, G., Haq, J.U., & Jain, V., (2025). Social media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems. Journal of Promotion Management, https://doi.org/10.1080/10496491.2025.2466838
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9712
dc.language.isoen
dc.publisherTaylor and Francis Ltd.
dc.titleSocial media platforms’ digitalization or digital dominance?: The bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
1047_Social media platforms’ digitalization or digital dominance by Varsha Jain.pdf
Size:
593.76 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Research Articles