Customer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo Daswani

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dc.contributor.authorJain, Varsha
dc.contributor.authorSudha, Mari
dc.contributor.authorDaswani, Aarzoo
dc.date.accessioned2024-01-21T17:56:01Z
dc.date.available2024-01-21T17:56:01Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6842
dc.language.isoen_US
dc.publisherICFAI Journal of Brand Management
dc.sourceICFAI Journal of Brand Management
dc.titleCustomer perception about celebrity endorsement in television advertising for retail brands by Varsha Jain, Mari Sudha, and Aarzoo Daswani
dc.typeArticle

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