Role, strategy and consumption of POP material for the product category - refrigerators

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorKshitij Jain
dc.date.accessioned2023-12-15T17:23:52Z
dc.date.available2023-12-15T17:23:52Z
dc.date.issued2000
dc.format.extent65p.
dc.identifier.other00626
dc.identifier.other00627
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4751
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98021
dc.subjectretailing
dc.subjectPOP materials
dc.subjectrole
dc.subjectconsumptions of POP materials
dc.subjectPOP as communication tool
dc.titleRole, strategy and consumption of POP material for the product category - refrigerators
dc.typeThesis
dcterms.identifier658.87 JAI

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