Branded entertainment : exploring the various facets of marketing through entertainment in the Bollywood space

Simple item page
dc.contributor.advisorChandrika Parmar
dc.contributor.authorJaggi, Esha Surendra
dc.date.accessioned2023-12-15T17:26:22Z
dc.date.available2023-12-15T17:26:22Z
dc.date.issued2009
dc.format.extent135p.
dc.identifier.other002644
dc.identifier.other002645
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5433
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2007015
dc.titleBranded entertainment : exploring the various facets of marketing through entertainment in the Bollywood space
dc.typeThesis
dcterms.identifier658.827 JAG

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
2007015.pdf
Size:
1.77 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis