Healthy brands have a fit between consumer values

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorVishal Kumar Gupta
dc.date.accessioned2023-12-15T17:23:56Z
dc.date.available2023-12-15T17:23:56Z
dc.date.issued2000
dc.format.extent36p.
dc.identifier.other00688
dc.identifier.other00689
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4785
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98053
dc.subjectmeasure quality of finess
dc.subjectbetween consumer values beliefs
dc.subjectattitude towards brands
dc.titleHealthy brands have a fit between consumer values
dc.typeThesis
dcterms.identifier658.827 GUP
dcterms.subjectLevi
dcterms.subjectRuf 'n' Tuf
dcterms.subjectKawasaki Bajaj
dcterms.subjectYamaha

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