A study on advertisement recall and the viewership habits of women in Calcutta

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorPramita Bhaumik
dc.date.accessioned2023-12-15T17:25:32Z
dc.date.available2023-12-15T17:25:32Z
dc.date.issued1997
dc.format.extentvii, 101p.
dc.identifier.other00205
dc.identifier.other00206
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5269
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199529
dc.subjectmedia planning
dc.subjectday after recall of advertisements
dc.subjectviewershiphabits
dc.subjectbrand linking
dc.subjectTRP
dc.subjectCPRP
dc.subjectchannels
dc.subjectprogramme genres
dc.subjectpattern of viewership
dc.subjectaudience members
dc.titleA study on advertisement recall and the viewership habits of women in Calcutta
dc.typeThesis
dcterms.identifier659.1072 BHA

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