Differential effect of national vs. regional celebrities on consumer attitudes by Varsha Jain, Subhadip Roy, Abhishek Kumar and Anusha Kabra

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dc.contributor.authorJain, Varsha
dc.contributor.authorKumar, Abhishek
dc.date.accessioned2024-01-21T17:55:42Z
dc.date.available2024-01-21T17:55:42Z
dc.date.issued2010
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6707
dc.language.isoen_US
dc.publisherManagement and Marketing Challenges for Knowledge Society (2010: Vol. 05, No. 04)
dc.sourceManagement and Marketing Challenges for Knowledge Society (2010: Vol. 05, No. 04)
dc.titleDifferential effect of national vs. regional celebrities on consumer attitudes by Varsha Jain, Subhadip Roy, Abhishek Kumar and Anusha Kabra
dc.typeArticle

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