Gendering of brands and products : a look at brand personality and gender

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dc.contributor.advisorSaumya Pant
dc.contributor.authorMasand, Kanika
dc.date.accessioned2024-11-20T08:26:13Z
dc.date.available2024-11-20T08:26:13Z
dc.date.issued2011
dc.format.extent57p.
dc.identifier.other003206
dc.identifier.other003207
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8981
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPG2009020
dc.titleGendering of brands and products : a look at brand personality and gender
dc.typeThesis
dcterms.dateCopyrighted2009-2011

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