How semiotics can be used in marketing communication strategies to increase brand equity: a case-based dissertation on the brand nike

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dc.contributor.advisorRuchi Tewari
dc.contributor.authorBhadu, Anu
dc.date.accessioned2023-12-15T17:23:37Z
dc.date.available2023-12-15T17:23:37Z
dc.date.issued2022
dc.format.extent258p.
dc.identifier.other4044
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4607
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relation20200127044
dc.titleHow semiotics can be used in marketing communication strategies to increase brand equity: a case-based dissertation on the brand nike
dc.typeThesis
dcterms.identifier658.802 BHA

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