Stationery enthusiasts: psychology behind excessive stationery buying behaviour in middle class urban females
dc.contributor.advisor | Rasananda Panda | |
dc.contributor.author | Kothari, Aditi | |
dc.date.accessioned | 2024-01-04T17:19:58Z | |
dc.date.available | 2024-01-04T17:19:58Z | |
dc.date.issued | 2019 | |
dc.identifier.other | 3972 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/6427 | |
dc.language.iso | en_US | |
dc.publisher | Mudra Institute of Communications, Ahmedabad | |
dc.relation | PG2017005 | |
dc.subject | consumer behaviour | |
dc.subject | psychology | |
dc.subject | middle class | |
dc.subject | urban females | |
dc.title | Stationery enthusiasts: psychology behind excessive stationery buying behaviour in middle class urban females | |
dc.type | Thesis | |
dcterms.identifier | 658.8342 KOT |
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