Generic brands (how do brands become synonymous to the product category)

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dc.contributor.advisorChirantan Chandran
dc.contributor.authorIpsita Ghosh
dc.date.accessioned2023-12-15T17:24:09Z
dc.date.available2023-12-15T17:24:09Z
dc.date.issued2002
dc.format.extentv, 69p.
dc.identifier.other00982
dc.identifier.other00983
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4867
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2019
dc.titleGeneric brands (how do brands become synonymous to the product category)
dc.typeThesis
dcterms.identifier658.827 DEI
dcterms.subjectWalkman
dcterms.subjectXerox
dcterms.subjectBisleri
dcterms.subjectCadbury

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