Understanding the consumer activities and moods while watching cricket and exploring the advertisement effectiveness on television

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dc.contributor.advisorVarsha Jain
dc.contributor.authorReddy, K. Ravi Teja
dc.date.accessioned2024-01-04T17:18:28Z
dc.date.available2024-01-04T17:18:28Z
dc.date.issued2014
dc.format.extent40p.
dc.identifier.other3650
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6111
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2012025
dc.titleUnderstanding the consumer activities and moods while watching cricket and exploring the advertisement effectiveness on television
dc.typeThesis
dcterms.identifier658.8342 RED

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